The Impacts

KickStart’s Impacts To Date

Over:

• 50,000 new businesses started
• 800 new businesses per month
• $52 million a year in new profits and wages generated by the new businesses
• New revenues equivalent to more than 0.6% of Kenya’s GDP and 0.25% of Tanzania’s GDP

How are the statistics collected to calculate these numbers?

KickStart strives to create profitable new enterprises and jobs in Africa. Are we succeeding? Are the benefits worth the money spent? To determine this, KickStart monitors certain key indicators that provide answers to the following questions:

• Who buys the technologies? What are their names? Where do they live?
• How much money do buyers make from their new/expanded enterprises?
• How many other people do they employ in these new enterprises?

Keeping track of these impacts is as vital to KickStart as keeping track of profits is to a private company. We measure our performance by comparing the economic benefits brought about by our technologies to the cost of developing and promoting them.

Our Impact Monitoring and Reporting Unit tracks and records the key indicators. The numbers of technologies manufactured and sold are logged. Purchasers’ details are recorded in a computerized database. Training recipients’ details are also recorded. Later, monitoring staff visit a random selection of purchasers and trainees to interview them at their premises, administer questionnaires, and gather statistical data for impact analysis.